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Young Audiences: What they Want

Is the 91Èȱ¬ World Service meeting the demands and expectations that younger audiences? Controller Mary Hockaday and Marketing director Catherine Blizzard respond.

The 91Èȱ¬ Audience insight team recently conducted a survey of around 13, 000 young listeners from around the world to hear what they value most from a news broadcaster. Now, it is the turn of Over To You’s younger listener panel to reveal what they expect the 91Èȱ¬ World Service to offer them when they switch on the radio – and what content keeps them listening. Controller Mary Hockaday and Catherine Blizzard, the director of Marketing and Audiences respond to comments on both the 91Èȱ¬â€™s inclusion of positive stories and its tone of reporting.

Available now

9 minutes

Last on

Mon 5 Oct 2015 05:50GMT

Broadcasts

  • Sat 3 Oct 2015 17:50GMT
  • Sun 4 Oct 2015 09:50GMT
  • Mon 5 Oct 2015 01:50GMT
  • Mon 5 Oct 2015 05:50GMT

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