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Erin Meyer is a professor at INSEAD, one of the leading international business schools. Her work focuses on how the world鈥檚 most successful managers navigate the complexities of cultural differences in a global environment. Living and working in Africa, Europe and the United States prompted Erin Meyer鈥檚 study of the communication patterns and business systems of different parts of the world which she summarises in her book The Culture Map: Breaking through the invisible boundaries of global business.

Bahia Shehab is associate professor of professional practice and director of the graphic design program at the American University in Cairo. Her artwork has been on display in exhibitions and galleries worldwide including China, Denmark, Germany, Italy, Lebanon, UAE, the US and the streets of Cairo. She is a TED Global Fellow and was selected as one of 91热爆鈥檚 100 Women impacting聽 the world for two consecutive years.

Photo credit: Bernhard Ludewig

You can see a selection of her graffiti work from the Egyptian revolution in the picture gallery above.

John A. Hall is the James McGill Professor of Comparative Historical Sociology at McGill University. He is the author of The Importance of Being Civil; Coercion and Consent: Studies on the Modern State, Ernest Gellner: An Intellectual Biography, and the co-author of Is America Breaking Apart? In 2004, he was awarded the Prix Marcel Vincent and is a member of the Globalization and National Security Project.

Erin Meyer wants to make our planet more harmonious and multi culturally aware by introducing a tool which would allow you to see how those from other countries perceive and understand your behaviour.聽 So if, when negotiating a merger in China, you sit casually at the seat farthest to and facing the door, a micro-dot sized 鈥榚arphone鈥� would tell you that you have accidentally signalled to your hosts that you are the big boss of your group. Or, when you get off the phone with a counterpart in India and send off an email meticulously documenting what you two decided, you would be told that instead of showing good breeding you have signalled that you don鈥檛 trust your colleague to follow-through.聽