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Jonathan Birdwell of the think tank Demos tells Bhavani Vadde that politicians have to step up their efforts to "earn" youngsters' votes.

Meanwhile Dr Mark Devenney at the University of Brighton suggests students will be thinking strategically about who they want in government come May.

But Candice Armah and other Brighton students say the political discourse of the day doesn't always resonate with their views.

So this week, Sunday Politics South East asks how to earn the youth vote.