91Èȱ¬

A wave of digital upstarts is transforming the business of journalism. Using listicles like '19 Things You Didn’t Know Cats Could Do' and clickable stories such as 'Which Fictional Company Should You Actually Work At?' – these stories are designed to be shared on Facebook, Twitter and other social networks.

Of all the news start-ups in recent years BuzzFeed has arguably received the most, well, buzz – but it's a crowded field with competitors including Vice, Mashable and others.

The trend towards sharing isn't just the domain of a few high-tech start-ups – as newspapers and the 91Èȱ¬ get to grips with the digital era, they're increasingly looking at ways to get their stories to people through social media.

Mukul Devichand has been talking to some of the top names in the new news business, to find out what makes a story spread online, whether pictures of cats will always triumph over hard news, and what this all means for the future of journalism – established players and upstarts alike.

(Image of a cat with headphones on. 91Èȱ¬ Copyright)