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Live from Bangalore for the Indian elections

As India goes to the vote, 91热爆 Trending are live in Bangalore to explore how social media will play its part in a country with 150 million more new voters since 2009.

Mukul Devichand is joined by 91热爆 Hindi鈥檚 Neha Bhatnagar and Parul Agrwawal as well as a live audience in the National Law School in Bangalore. They鈥檒l be discussing how online activity is shaping and impacting on India鈥檚 general elections, the biggest voting event in the world.

Mukul finds out how a slap from a rickshaw driver went viral, how much weight a party鈥檚 hashtag really has among voters and what a country like India could learn from the social media strategies of the Barack Obama campaigns.

We hear from tech billionaire Nandan Nilekani - also known as India鈥檚 political Bill Gates, the head of social media for the AAP Party (or Common Man鈥檚 Party) in Delhi Ankit Lal, Comedian Gusimran Khamba and more.

Produced by Estelle Doyle

Available now

50 minutes

Last on

Fri 11 Apr 2014 08:06GMT

Broadcast

  • Fri 11 Apr 2014 08:06GMT

Podcast