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What do the New Middle Class Want

Wallace Kantai of NTV, Kenya and Governor Rotimi Amaechi of Rivers State in Nigeria on what defines Africa's middle class.

Business Daily brought together Wallace Kantai, of NTV in Kenya, and Governor Rotimi Amaechi of Rivers State in Nigeria, to ask what makes an African a member of the middle class. Also we go to Brazil, where the 'Classe C', as the new middle class is known, has risen up to demand more. Our reporter finds out that you can live in a favela, and still be considered a fully paid up member of the Classe C.

(Image: Kenyans walk past a store front promoting t-shirts for sale that read 'Hakuna Matata' and 'Kenya', Feb 12, 2008, Nairobi. Credit: AFP/Getty Images)

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25 minutes

Last on

Mon 29 Jul 2013 14:06GMT

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  • Mon 29 Jul 2013 14:06GMT

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