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The consensus amongst Burmese entrepreneurs is that once the country's economy opens up, there's no turning back - and being the poorest country in Asia, it cannot afford to. US Secretary of State Madeleine Albright, and Helen Clark, WEF co-chair and UNDP chief administrator, tell us why they think Burma's new open economy is irreversible. Businesses continue to pour in to Burma, including Coca-Cola and Unilever, who have opened factories there and pledged nearly $1 billion in the next decade. Harish Manwani, the COO of Unilever tells us more. Meanwhile, other large companies like Phillips have decided to hold back: Harjit Gill, CEO of the ASEAN and Pacific region for Phillips, tells us about her company's decision to not invest in Burma. Finally, Burmese entrepreneur Adam Htoon, CEO of Mandalay Airlines, states emphatically that he believes Burma's new economic openness won't be rolled back.