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Returns of thirty per cent a year sound too good to be true, but that's what it is claimed you can earn by investing in this rising nation. Local businesses say they are booming, meanwhile foreign investors are jostling for opportunities.

So where can these incredible profits be made? The answer is Ethiopia.

In a Business Daily Special, Justin Rowlatt reports from the country that was once a byword for poverty and famine but which has been tranforming itself, not into a tiger, but into an African "lion" economy.

(Image: A woman working in a Chinese shoe factory in Dukem, Ethiopia. Credit: Getty)