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With the release of The Robe in 1953, cinema audiences had got a taste of CinemaScope, a new way of Widescreen Cinema established by Hollywood Studio 20th Century Fox. Seeing this new type of Cinema format available, other Hollywood Studios took on the challenge to introduce their very own Widescreen Formats.

Film Archivist Tom Vincent explains what happened next with the release of CinemaScope and what kind of different formats the other Hollywood Studios introduced.