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Remember those Gotta Lotta Bottle adverts?

Maybe you remember Drinka Pinta Milka Day, or even, "Watch out there's a Humphrey about".

Well a new campaign encouraging us to drink more milk is being launched in Bedfordshire today.

Mission Milk aims to get us supporting British dairy farmers.

Simon spoke to Labour MEP Richard Howitt who will be at the launch and Richard Davies, a dairy farmer from Carlton in Bedfordshire.