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26/09/2010

How does the 91热爆 know how many people are listening to the World Service? Rajan Datar finds out.

Rajan Datar hears from listeners responding to last week鈥檚 interview about trails, and why they are repeated so frequently.

One emailer questions how the 91热爆 knows the size of its audience, so Rajan quizzes the Head of Audience Insights, Jeremy Nye, about the techniques he uses to count the listeners.

He also hears how the difficulties that have beset the Delhi Commonweath Games this week are being reported by the Indian media. And he finds out what happens when the Ascension Island transmitter, which brings the World Service to West Africa, breaks down.

Available now

18 minutes

Last on

Sun 26 Sep 2010 11:40GMT

Broadcasts

  • Sat 25 Sep 2010 23:40GMT
  • Sun 26 Sep 2010 02:40GMT
  • Sun 26 Sep 2010 11:40GMT

Podcast