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There's a special breed of business leaders who acquire a public profile far beyond their core business. Think Donald Trump, Richard Branson, and a host of others. But is a flamboyant style and diversification into sports or media necessarily good for the bottom line? HARDtalk's Stephen Sackur speaks to one of Asia's best-know businessmen - Tony Fernandes, boss of Air Asia, football club owner, one-time Formula one investor and dabbler in reality TV. Is it easy to lose sight of what matters most to business success?