91Èȱ¬

David Yelland and Simon Lewis take you inside the woke war rooms in which some of the world’s biggest companies have been sitting these last few weeks with their PR teams, working out whether to abandon their diversity, equity and inclusion programmes following Donald Trump’s ban. With net zero and US foreign aid also coming under the umbrella of what Elon Musk calls the 'woke mind virus’, is the war on woke the great PR distraction trick of our time?

Also, 'Illuminating and electrifying!' Are book endorsements dead in the age of the influencer?

And how can PR professionals keep a handle on the WhatsApps and private communications of their CEOs?

Producer: Eve Streeter
Editor: Sarah Teasdale
Executive Producer: William Miller
Music by Eclectic Sounds
A Raconteur Studios production for 91Èȱ¬ Radio 4