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A week into the election, we explore party control of the media message and the gaffes that happen when things go wrong. We hear live from the Labour battle bus, talk to Boris Johnson's former social media strategist and look at the way the different campaigns are crafting their message on TikTok.

Guests: Shona Ghosh, Senior Editor, Bloomberg; Martha Lane Fox, former Board Member, Twitter/X; Katy Balls, Political Editor, The Spectator; Sean Topham, Co-Founder, Topham Guerin; Jessica Elgot, Deputy Political Editor, The Guardian; Timandra Harkness, writer and author of Technology is Not the Problem; Sam Jeffers, Executive 鈥疍irector, Who鈥疶argets Me.

Presenter: Katie Razzall
Producer: Simon Richardson