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Unitary was co-founded by Sasha Haco and James Thewlis in 2019 after they met during an entrepreneurship scheme. It uses AI to identify and moderate harmful content on various internet platforms, like social media, dating sites, and advertising.

This is currently a job primarily done by humans which requires a lot of man power, and can also be extremely distressing. #

Using AI means that not only can content can be moderated at a fast pace, but it also protects people from being repeatedly exposed to that content – especially if it can be moderated before it’s even published.

We speak to Sasha about building this business from scratch, the challenges she’s faced having not come from a business or tech background, and what learning curves lie ahead as they compete in the world of advancing technology and AI.

PRODUCER: Kate Holdsworth

PRESENTER: Winifred Robinson