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Gap Finders - Ruby Raut from WUKA

Today’s guest is the Chief Executive and Founder of period pants company, WUKA – after she found a gap in the market for period pants.

Ruby Raut was born in Nepal, where she started her period at the age of 12. It was a difficult time for her, as she was sent away from her family home for the duration of it, and was given pieces of cut up sari as her main sanitary product.

So when she came to the UK as a young woman in her 20s, she was amazed at the huge variety of sanitary products on offer, and even more shocked to find they contained so much plastic. This triggered her journey into developing and making her first set of underpants designed to completely absorb a period, that could be washed and reused repeatedly – and so WUKA was born.

She shares with us more about her unexpected journey into the business world, what the name WUKA stands for, how the business has grown, and what’s next for the company in this week’s Gap Finders.

PRODUCER: Kate Holdsworth

PRESENTER: Winifred Robinson

Available now

53 minutes

Broadcast

  • Thu 14 Mar 2024 12:04

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