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The global cosmetic giants are under attack from a battery of direct to consumer startups. These independents, often owned by a celebrity use social media to talk directly to their customers. In this programme Aaron Heslehursts talks to a co-founder in India about the demand for beauty products from new consumers and Trinny Woodall founder of Trinny London plus he separately asks the President of truck maker Scania about going electric and the global shortage of truck drivers.