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How do parties succeed with the young? Or attract older voters?
The answer lies in the methods politicians use to gain attention. It's a political marketplace, and key to understanding the appeal of radical parties is Sara Hobolt's idea of the political entrepreneurs - groups who disrupt the landscape and exploit a gap in the electoral market.
How do these newer challenger parties upend the status quo and win our votes?

The series considers the popular misconception that young people enter the political world automatically left wing.
And there's a similar belief that as we age, we will become increasingly right wing.
But Professor James Tilley is on hand to reveal that the relationship between age and how we vote is not straightforward.
Across five episodes he investigates how young people become attached to particular political parties, how ageing affects our political views - and how the choices made by political parties play out among the young and the old.

Presented by Professor James Tilley.
Produced by Kevin Core.