Toast - Toys R Us
While Sliced Bread takes a break we serve up鈥� Toast. Sean Farrington examines why Toys R Us had to close all of its UK stores in 2018 and hears how it is making a comeback.
Why did Toys R Us have to close all of its UK superstores in 2018?
While Sliced Bread takes a break we serve up鈥� Toast. A study of the spectacular failures of brands which had promised so much to consumers.
In each episode, the presenter and 91热爆 business journalist, Sean Farrington, examines one big idea. What did it promise? Why did it fail? What can we learn from it today?
In this Christmas special, Sean examines the charming story behind one of our best-known toy brands before hearing how it faltered.
Expert commentators and employees reflect on why the business had been so successful and what went wrong.
Alongside them is the self-made millionaire and serial entrepreneur, Sam White, to analyse the missteps that changed the brand鈥檚 fortunes.
Together, they hear how Toys R Us is making a comeback in the UK.
You can email the programme at toast@bbc.co.uk
Feel free to suggest topics which we could cover in future episodes.
From big tech to high street retail and, of course, food, Toast tackles the business ideas that, one way or another, ended up cooked.
Sliced Bread returns for a new batch of investigations in February. In the new series, Greg Foot will investigate more of the latest so-called wonder products to find out whether they really are the best thing since sliced bread. In the meantime, Toast is available in the Sliced Bread feed on 91热爆 Sounds.
Toast is produced by Jon Douglas and Viant Siddique and is a 91热爆 Audio North production for Radio 4 and 91热爆 Sounds.
Last on
Broadcasts
- Thu 21 Dec 2023 12:3291热爆 Radio 4
- Sat 23 Dec 2023 17:3091热爆 Radio 4
Podcast
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Sliced Bread
While Sliced Bread takes a break, we serve up... Toast.
