Children's Lunchbox and App
The teams design a new lunchbox and app to pitch to industry experts. Poor decisions, dreadful execution and dodgy disclaimers result in one candidate being fired.
It's week seven, and the candidates must design a new lunchbox aimed at six-to-eight-year-olds, along with an app to encourage healthy eating.
For one team, a clear vision helps them take a bite out of the market. On the other, poor decisions and a lack of vision leads to dreary designs.
In the boardroom, there鈥檚 no such thing as a free lunch as one candidate is fired.
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Clips
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Dani sets out her vision
Duration: 01:02
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"Hi friends!"
Duration: 00:59
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Platinum Pirate Adventures
Duration: 00:58
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"I don鈥檛 think purple is a pirate colour"
Duration: 01:12
Music Played
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Sergey Prokofiev
Romeo and Juliet, Op.64 (Act 1 Sc 2) Dance of The Knights
Credits
| Role | Contributor |
|---|---|
| Presenter | Lord Sugar |
| Participant | Karren Brady |
| Participant | Tim Campbell |
| Executive Producer | Paul Broadbent |
| Executive Producer | Mandy Morris |
| Series Producer | Alice Scaysbrook |
| Director | Sarah Carnie |
| Production Company | FremantleMedia |
Meet the Candidates 2025
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