Main content
![](https://ichef.bbci.co.uk/images/ic/640x360/p0dn5gjp.jpg)
My Plan for ITV
Kevin Lygo, ITV鈥檚 managing director of media and entertainment, explains how ITVX will reach new audiences, why he agreed to Matt Hancock joining I'm a Celebrity and what he texts to Ant and Dec during ad breaks. Presented by Ros Atkins.
Last on
Mon 12 Dec 2022
01:30
91热爆 News UK & UK HD only