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Have you done all your Christmas shopping? Was it online or did you shop locally? High streets are facing a tough trading climate and that means for rural towns it's a challenge to thrive. But many are determined to keep their high street going for locals and visitors alike. Rachael Garside visits the main street in Pembroke where the local community is working together to promote the town. This Christmas they launched a Shop Pembroke rewards scheme, to encourage the shoppers and promote the town.