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The sign outside reads 'The World Famous Brixham Fish Market'. It's been here for over a hundred years, and business has never been better. They're currently turning over around 拢30 million a year - more than any other English fish auction. Over 70% of the fish they sell goes abroad.

It's a tough life for auctioneers John Rogers and Todd Crombie, with 4.30am starts every week day. 'We don't get much kip', say the pair drily. For sellers like fisherman Matt Ould it can be a tough life too, with prices always unpredictable. He has just spent 拢100,000 on a new fishing boat and needs to make 拢400 a day to cover running costs and pay himself a decent wage. Buyers at the auction range from traders like Josh Perkes, spending thousands of pounds a day on fish that will go to his many high-end restaurant clients, to smaller local businesses like Jackson Ltd which has been in Matt Endacott's family for nearly 100 years. Matt has a fish and chip shop, a fishmongers and a smoke house - and needs to buy enough fish, at the right prices, to keep all three businesses going.