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, is Chief Scientist at Dolby Laboratories. ÌýShe also holds an appointment as Adjunct Professor at Stanford University in the Center for Computer Research in Music and Acoustics and the Program in Symbolic Systems. At Dolby, Poppy directs the growth of internal science. She is responsible for integrating neuroscience and sensory data science into algorithm design, technological development, and technology strategy. She is a 2017 recipient of the Consumer Technology Association’s Technology and Standards Achievement Award for work towards the introduction of over-the-counter hearing-aid devices, and has been named to Billboard Magazine’s 100 most powerful female executives in the music industry.

She tells us about the discoveries she and her colleagues have made about how humans react physically and emotionally to the technology - which can be be used to create rich and engaging experiences.

Rhidian is Curator of Public Programmes for the BFI, and an avid Alfred Hitchcock fan. He tells us how Hitchcock manipulated the minds of his audience by pushing the boundaries of psychology and cinema technology.

And if you want your mind hacked by Hitchcock, the BFI will be screening it in select cinemas as part of WHO CAN YOU TRUST?, a BFI season of thrillers running until the end of the year, which also includes other classic Hitchcock films and new documentary 78/52

is Professor of Behavioural Biology at the University of Aberdeen.

He tells us how other members of the animal kingdom react to supernormal stimuli, and why our brains are wired to respond to particular types of stimulus.

Adan Moran, known asis Britain’s Britain's #1 competitive eater.

He shares with us how he manages to eat gargantuan amounts of food despite his body and brain telling him to stop, and how competitive eating is much more complicated than the evolutionary urge to feast.

is a cultural anthropologist and associate professor in the department of Media, Culture, and Communication at New York University. She is the author of Addiction by Design: Machine Gambling in Las Vegas (2012), an ethnographic exploration of the relationship between technology design and the experience of addiction. Her current book project, Keeping Track (forthcoming), concerns the rise of digital self-tracking technologies and the new modes of introspection and self-governance they engender. Her research has been featured in such national media venues as 60 Minutes, The New York Times, The Economist, The Financial Times, and The Atlantic.ÌýÌý

She explains how technology is akin to the design of slot machines, and how the same elements that can keep people in ‘the zone’ in a cassino can apply to the devices we all carry around in our pockets.
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