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Episode 5

Episode 5 of 6

Alex Jones and Steph McGovern are on a mission to help families change the way they shop. They are in north London with the design-obsessed Parmar family.

Steph McGovern and Alex Jones are in north London to meet the Parmar family. Graphic designer Sachin and his wife Nisha have two sons, five-year-old Sai and two-year-old Druv. They love the finer things in life and when it comes to shopping, design is everything.

Nisha and Sachin love to entertain and have recently renovated their kitchen. But this design-conscious couple believe you have to pay to get the best quality and design. Can Alex and Steph convince them that they don't have to spend a fortune to get the look they're after?

To show the Parmars the reality of their overspending, Alex and Steph resort to shock tactics. They raid the family home and, armed with the evidence, they create a pop-up shop filled with the contents of the family home. Will this force them to face up to their spendthrift ways?

To really challenge them, Alex and Steph give their home a bit of a makeover, taking away their usual brands and repackaging them. Some will be cheaper, but to really put their product loyalty to the test, some items won't have been swapped at all. How will this design-focused couple cope with their debranded products?

From crockery to candles and kitchen gadgets to kitchen furniture, have Alex and Steph shown the design-obsessed Parmars an alternative way of shopping that could save them money in the future?

Professor Avi Shankar shows how brands use their packaging to catch our eye. Five travel mugs are put through their paces to see which one comes out on top, and Alex gets the Parmars to blind test three stand mixers to see if price really does equal quality.

The experiment is over, but have the Parmars embraced enough new products and changed their shopping and spending ways to save money?

58 minutes

Clip

Music Played

Timings (where shown) are from the start of the programme in hours and minutes

  • 00:01

    Union J

    Tonight (We Live Forever)

  • 00:14

    John Newman

    Come And Get It

  • 00:24

    Zara Larsson

    Lush Life

Credits

Role Contributor
Presenter Alex Jones
Presenter Steph McGovern
Expert Avi Shankar
Art Director Gemma Clancey
Camera Operator Jon Boast
Camera Operator Craig Harman
Camera Operator Ben Hughes
Camera Assistant Warren Forster
Sound Martin Seweryn
Sound James Cocksedge
Sound Sean Smith
Sound Harry Stanley
Runner Sophie Taylor
Runner Lewis Watt
Casting Hannah Walker
Casting Sophia Reid
Production Coordinator Tasha Roche
Production Coordinator Clare Sheridan
Production Manager Clare Lloyd
Assistant Producer Katy Bigley
Assistant Producer Alexander Mccarter
Editor Joanna Lincoln
Producer Beccy Evans
Director Beccy Evans
Executive Producer Catherine Catton
Series Producer Fiona Gray
Executive Producer Jo Scarratt-Jones
Colourist Alexis Moffatt
On-line editing Alexis Moffatt
Re-recording mixer Brian Moseley
Production Company RDF Television West

Broadcasts