Main content
Sorry, this episode is not currently available

Sir Martin Sorrell - Founder, WPP

Stephen Sackur is in Cannes to speak to Sir Martin Sorrell, the founder of the giant advertising conglomerate WPP. The ad industry is hugely powerful, but is it responsible?

Stephen Sackur presents a special edition of Hardtalk from Cannes, which is currently hosting the world's advertising industry.

Thanks to the internet, advertising and marketing now have the ability to reach deep into the fabric of our lives. No one has exploited this better than today's guest - Sir Martin Sorrell, the founder and CEO of the giant advertising conglomerate WPP. The ad industry is hugely powerful, but is it responsible?

30 minutes

Credits

Role Contributor
Presenter Stephen Sackur
Interviewed Guest Martin Sorrell

Broadcasts