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Fellow of both the Royal Academy of Engineering and the Royal Society, Dame Wendy fought long and hard to prove that her type of web science was highly significant and here to stay. If algebraic topology and open hypermedia systems really aren't your thing, Dame Wendy is also in demand as a brilliant communicator on, what can seem to outsiders to be, impenetrable topics.

Her parents were from humble beginnings and it was clear from the get-go that their first born had a budding flair for numbers: aged six she was charged with teaching a group of schoolmates maths. The first in her family to go to University she rejected Cambridge, judging it "too stuffy".

She says, "I get too excited about stuff. I love my life and am passionate about web science, women in science and shopping".

Producer: Cathy Drysdale.