Power and Persuasion
Martin Sixsmith investigates how psychology is used in shaping our behaviour and desires through advertising, information campaigns and propaganda. From May 2014.
Martin Sixsmith looks at how psychology is used in shaping our behaviour and desires through advertising, information campaigns and propaganda.
He talks to Professor David Welch about the history of propaganda, particularly in war and times of social change, and examines the impact of advertising and the retail environment on our choices with the help of consumer behaviourist Nancy Puccinelli from Oxford University's Said Business School - and uncovers some surprising influences.
Produced by Sara Parker
A Falling Tree production for 91热爆 Radio 4.
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Broadcasts
- Tue 20 May 2014 13:4591热爆 Radio 4
- Tue 7 Jun 2016 14:1591热爆 Radio 4 Extra
- Wed 8 Jun 2016 02:1591热爆 Radio 4 Extra
- Tue 13 Feb 2018 14:1591热爆 Radio 4 Extra
- Wed 14 Feb 2018 02:1591热爆 Radio 4 Extra