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Price Conscious
Manufacturers were banned by law from fixing retail prices 50 years ago, ushering in a revolution in British retailing. So what do prices mean now? How are they set and how much are we prepared to pay for things? Peter Day finds out.
Last on
Sun 18 May 2014
21:30
91Èȱ¬ Radio 4
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Contributors to this programme
Steve Smith
founder Poundland, Estates DIrect
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Bryan Roberts
Kantar Retail
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Patrick Barwise
Emeritus Professor of Management and Marketing , London Business School
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Robert Polet
Former CEO and Chairman, Gucci Group
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Nancy Puccinelli
Professor and fellow in consumer marketing at Said Business School , Oxford.
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Paul Dillon
Head of Travel and Transportation practice, Accenture, UK and Ireland
ÌýBroadcasts
- Thu 15 May 2014 20:3091Èȱ¬ Radio 4
- Sun 18 May 2014 21:3091Èȱ¬ Radio 4
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