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Kenneth Macdonald investigates the tactics used to market caffeinated products at the young and gains an insight into how caffeine affects the brain.

Kenneth Macdonald investigates our increasing consumption of caffeine and what this powerful drug is doing to us. Experts explain how the market for caffeinated products has beaten the recession. The programme uncovers worries about young people drinking energy drinks and the tactics used to market them. Kenneth also gets a unique insight into how the drug affects our brains.

30 minutes

Credits

Role Contributor
Reporter Kevin Macdonald
Producer Stephen Magee
Director Stephen Magee
Editor Peter MacRae

Broadcasts

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