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Complaints about staff from Olympic sponsors carrying the torch and corporate clients getting tickets for big events. Is there anything wrong in the sponsorship of modern sport?

Have commercial forces hijacked the Olympic spirit?

Complaints this morning about staff from big Olympic sponsors carrying the torch when former Olympians are told "no". Corporate clients getting tickets for the the big events, the Olympic site only accepting one brand of credit card.... Are you worried that the sponsors are calling the shots?

What's wrong with corporate sponsorship - that's how it is in modern sport, isn't it? Without their cash it wouldn't happen - the other option is you the taxpayer putting your hand in your pocket.... AGAIN. We've seen extra-ordinary members of the public carrying the torch but also a procession of celebrities... Will.i.am, Jedward? Does it devalue the Olympic ideal?

1 hour

Last on

Thu 7 Jun 2012 09:00

Broadcast

  • Thu 7 Jun 2012 09:00