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Airfix: Britain's Next Top Model?
Business series. After going bankrupt, Airfix is being relaunched by toy giant Hornby. But will today's children care after a lifetime of playstations and obesity-snack decadence?
Business series. After going bankrupt, Airfix is being relaunched by toy giant Hornby. But will today's children be interested after a lifetime of playstations and obesity-snack decadence? Max Flint follows the development team as they battle to make Airfix relevant again. The heart of their strategy is a tie-in with Dr Who: but will the toys be on the shelves for the vital Christmas market?
Last on
Thu 3 Jan 2008
02:55
