Main content
Sorry, this episode is not currently available

23/11/2007

Sales of Guinness are falling in the UK and Ireland. With British palates accustomed to lager and alcopops, Guinness are launching a lighter 'Guinness Red'.

The Guinness family have long been one of the richest in the UK, but sales of the famous black stout are falling in Britain and Ireland. The company could be forced to sell its iconic Dublin brewery. Fearful that the British palate has become accustomed to lager and alcopops, Guinness are launching a lighter drink called Guinness Red. Max Flint investigates.

30 minutes

Last on

Thu 13 Dec 2007 00:45

Broadcasts

  • Fri 23 Nov 2007 19:00
  • Fri 23 Nov 2007 19:30
  • Mon 26 Nov 2007 23:20
  • Tue 11 Dec 2007 01:05
  • Thu 13 Dec 2007 00:45