91Èȱ¬

Updated 31st October 2024 10:00

Thank you for choosing to donate to 91Èȱ¬ Children in Need!

91Èȱ¬ Children in Need believes that every child should have the chance to thrive and be the best they can be.

91Èȱ¬ Children in Need 2024 Appeal runs until 30th June 2025. Please note that any text donations received from 1st July 2025 will be allocated to 91Èȱ¬ Children in Need Appeal 2025

You can donate in a quick and easy way by texting a keyword to one of the donation numbers listed below.

How to donate by text:

You can donate to 91Èȱ¬ Children in Need by texting the relevant keyword to the relevant number (the “short code”).
Each text message you send (If your keyword and short code are valid and your text message is received within the specified times and dates) will result in a donation to 91Èȱ¬ Children in Need – (see full terms and conditions below for full details)

The amount donated will depend on the keyword and short code stated in the sent message. A full list of short codes and keywords can be found below.

For example, by texting the word FIVE to 70716, you will donate £5. Text messages cost the Donation Value, plus your standard network message charge (based on your service provider rates).
Full text to donate terms and conditions can be found below

Donate to 91Èȱ¬ Children in Need

Privacy Notice

Your mobile number and donation amount will only be used for our legitimate interests (and this is our lawful basis) of allowing us to process your donation, provide receipts, process any refunds as necessary, manage failed donations as necessary, process Gift Aid claims and in order to help analyse our income. Any additional information provided as part of the Gift Aid declaration (first name or initial, surname, address and postcode) will be used for our legitimate interests (and this is our lawful basis) of claiming Gift Aid, maintaining our records and your donation history, providing supporter care, for internal analysis and if you opt in, for us sending you 91Èȱ¬ Children in Need newsletters and marketing in accordance with your choices. Fonix PLC provides the text donation service for us. If you choose to Gift Aid your donation, in accordance with HMRC guidance, your personal information will be retained for up to 7 years. If you do not Gift Aid your donation your personal information will be retained for 2 years. Your information may be shared with HMRC, our auditors or authorised third parties who carry out analysis for us. Text donation services are regulated by the Phone-paid Services Authority (PSA). In order for us to comply with the PSA Code of Practice your personal data and records (including any records of consents and opt-ins and any potential vulnerabilities) will be retained in accordance with the PSA data retention notice in place from time to time and may be shared by us and our providers with the PSA. Our lawful basis for this processing is that it is necessary for compliance with a legal obligation. For further information including your rights, how to contact us and how we use your email address or phone number if you sign up to keep up to date about children we support and fundraising news please see our

Full terms and conditions

1. You must be aged 16 or over to use this service. All supporters must obtain permission from the bill payer before sending a text message.

2. This service can only be used from a UK mobile and does not include Channel Islands or Isle of Man mobile networks. If you donate using this service from a UK mobile abroad you may incur additional network charges. This service can only be used during the relevant campaign start and end date/times set out above. Donations can be made online all year round at bbc.co.uk/pudsey.

3. Where donations are associated with challenges, your donations are independent of the success or failure of the challenge.

4. The following mobile network operators have waived their charges in order to allow the full Donation Value to go entirely to support 91Èȱ¬ Children in Need: 3, Virgin Media O2, EE, Vodafone, Sky. In addition, HMRC has confirmed that no VAT should be charged on these donations.

5. You can send a text donation between 12.00 noon on the campaign start date and 23.59 on the campaign closing date stated in the relevant box under the relevant tab above. Please ensure you spell the keyword correctly and send your text message to the correct number.

6. If your keyword and short code are valid and your text message is received within the specified times and dates, you will be charged the Donation Value via the reply confirmation text message(s) and your donation will go to 91Èȱ¬ Children in Need (with the exception of Vodafone customers and some EE customers who will be charged the Donation Value directly via their bill). It may take some time for you to receive the confirmation text message(s). Unless a cap applies (see below), each valid text you send will result in a charge of the Donation Value plus your standard network message charge, regardless of when you receive your confirmation text message(s). Any repeat texts will result in repeat donations.

7. If you are a UK taxpayer, we can claim an additional 25p in Gift Aid from the government for every £1 you donate. And it doesn’t cost you a penny! To help us claim this, we may send you a follow up text to ask if you want to Gift Aid your donation. For us to claim Gift Aid, you must pay UK income or capital gains tax in the current tax year (this does not include VAT or council tax) at least equal to the amount reclaimed on all your charitable donations and understand that, if you pay less income tax or capital gains tax in the current tax year than the amount of Gift Aid claimed on all your charity donations, it is your responsibility to pay any difference. Find out more about Gift Aid. If you click the link in the text message you will be taken to a site to complete the Gift Aid declaration and have the option to sign up to keep up to date about children we support and fundraising news. Please read the details carefully before submission. You will not automatically be added to any marketing databases if we send you this follow up text.

8. If by mistake you text us with the word “GIFT” or “GIFT AID” rather than following the above process, we may send you a message to notify you of the error and redirecting you to the above process again. You will not automatically be added to any marketing databases if we send you this text.

9. If your keyword or short code is invalid, or if your message is received outside the times and dates of the service, you may not receive a confirmation text message but may still be charged your standard network message charge. If no confirmation text message is received, you will not be charged the Donation Value as you will not be donating to 91Èȱ¬ Children in Need. However if at any point you receive confirmation text messages then you will be donating to 91Èȱ¬ Children in Need: you will have been charged your standard network message rate and charged the Donation Value.

10. If you enter the keyword incorrectly, but your text message is sent to a correct short code, and we, acting reasonably, believe you are trying to donate, you may still be charged the Donation Value and receive confirmation text messages, in which case your donation will still be made to 91Èȱ¬ Children in Need. Alternatively, in such circumstances or any other circumstances where your donation has failed for any reason, we may instead send you a message to let you know that your donation has failed and offer you alternative routes to donate. The message we send to you in this instance is not a confirmation message so, whilst you will be charged your standard network message charge, you will not be charged the Donation Value and will not be donating to 91Èȱ¬ Children in Need. You will not have been added to any marketing databases if we send you this follow up text unless you have expressly requested to be.

11. You can donate a maximum total donation of £40 using the same keyword and short code from the same mobile telephone number in any one day (midnight to midnight). If you try to donate more than this using the same keyword and short code from the same mobile telephone number in one day, you will still be charged your standard network rate, but will not be charged the Donation Value and will not be donating to 91Èȱ¬ Children in Need. Also note that pre-paid customers who are trying to donate £20 or £30 (for example) but have insufficient credit, may only be charged £10 or £20 (as applicable).

12. If you would like to contribute a different amount to 91Èȱ¬ Children in Need, you can donate online on our website at bbc.co.uk/pudsey.

13. The 91Èȱ¬, 91Èȱ¬ Children in Need and their sub-contractors, subsidiaries and/or agencies cannot accept any responsibility whatsoever for any technical failure or malfunction or any other problem with any telephone network or line, system, server, provider or otherwise which may result in any text not being properly received.

Contact details, complaints and refunds

14. To find out more about 91Èȱ¬ Children in Need, to request a refund, or if you have questions or complaints about this service, please email pudsey@bbc.co.uk, go to bbc.co.uk/pudsey or call the 91Èȱ¬ Children in Need Supporter Care Team on 0345 609 0015 (Monday to Friday 09:00 – 17:00). Standard geographic charges from landlines and mobiles will apply and calls may be included in your telecom provider’s call package.

15. We aim to deal with any complaints promptly, easily and fairly. A copy of our full complaints policy is here. If you are not happy with our customer care or how we handle any enquiry or complaint, you may complain to the Phone-paid Services Authority (who regulate text donation services) and we will be happy to provide you with their contact details upon request.

16. You can request a refund by contacting our Supporter Care Team using the details above. We may investigate claims to validate the basis of your request. If the request is valid, we will reimburse the Donation Value and may, at our discretion, reimburse the access charge if one has been levied. Refunds will be made back to your mobile phone bill or as credit on your account. If this is not possible, or would prefer to be refunded in a different way, we can refund by BACS transfer and will contact you to arrange this.

17. If you are a parent/guardian and wish to block access to text donation services from your child’s mobile phone, you can contact their relevant mobile network operator directly who will explain how this can be done.

18. The text donation service is provided by Fonix PLC of 23 Heddon Street, London, W1B 4BQ. Email: care@fonix.com. Tel: 0208 114 7001 (Monday to Friday 9:00 – 17:30).

19. 91Èȱ¬ Children in Need is a registered charity, number 802052 (England and Wales) SC039557 (Scotland).

20. 91Èȱ¬ and 91Èȱ¬ Children in Need each reserves the right to change these terms and conditions at any time without notice. We will post our updated terms and conditions on this website so please check regularly for any revisions. The applicable law is that of England and Wales.