91热爆

Press Releases 91热爆 World Service to launch Farsi TV for Iran

Category: World Service
Date: 10.10.2006
Printable version

91热爆 World Service is to launch a television news and information service in the Farsi (Persian) language for Iran, it was announced today. The service will complement the 91热爆's existing Persian radio and online services for Iran.

The service is expected to launch early in 2008 and will be based in London.

It will initially broadcast for eight hours a day, seven days a week, from 17.00 to 01.00 hours - peak viewing time in Iran.

It will be freely available to anyone with a satellite dish or cable connection in the region.

Funding for the new service was announced by UK Chancellor of the Exchequer Gordon Brown in a speech this morning in London.

This follows 91热爆 proposals for the service drawn up by senior 91热爆 management.

These were approved by the 91热爆 Governors and submitted to the Foreign and Commonwealth Office (FCO) for their consent as the 91热爆 is obliged to do under the agreement with the FCO.

The operating cost of 拢15m a year will be funded by the UK Government.

This funding will be in addition to 91热爆 World Service's existing grant-in-aid funding from the UK Government and will have no impact on the current 91热爆 World Service portfolio of services.

91热爆 World Service Director Nigel Chapman said: "The 91热爆's Persian radio and online services are well-respected by Iranians, especially by opinion formers.

"In Iran we are regarded as the most trusted and objective of all international broadcasters for the way we provide impartial news and information about the wider world and the crucial part Iran is playing on the regional and global stage.

"But television is increasingly dominating the way that millions of Iranian people receive their news.

"Therefore the 91热爆 proposed to the Foreign Office that we launch a television service in Farsi to complement our existing independent news and information services for Iran on radio and online.

"Like all 91热爆 services, the new television service will be editorially independent of the UK Government.

"I am delighted the 91热爆 Farsi television service proposal has been given the go-ahead," he adds.

The 91热爆's Farsi television service will draw upon the 91热爆's un-matched newsgathering resources.

Broadcast at primetime in Iran, it will showcase accurate, impartial, balanced news and analysis from a global perspective.

It will also show investigative current affairs programmes, alongside quality 91热爆 factual, cultural and educational documentaries.

The channel will cover international and major regional issues.

It will also carry multi-media discussion programmes and debates in conjunction with the 91热爆's well-established and trusted Farsi radio and online services.

The new 91热爆 Farsi television service will:

Be completely editorially independent in line with 91热爆's long-held reputation for impartial, trustworthy news reporting and analysis

Meet the strong demand for a 91热爆 Farsi television service expressed in recent surveys where 73% of Iranians with satellite access say they will definitely or are fairly likely to watch a 91热爆 Farsi television service

Make the 91热爆 the only tri-media international news provider offering Farsi language news and current affairs on television, radio and online

Draw on 66 years of 91热爆 experience covering the region in Farsi - supported by the world's most extensive newsgathering operation: 250 news correspondents reporting from 50 bureaux allowing a global rather than purely regional perspective.

Notes to Editors

The 91热爆's existing Persian radio service for Iran is available on shortwave, medium wave or online.

Limited independent surveys indicate around two million Iranians listen to the 91热爆 each week.

It is well-respected, according to independent surveys. The 91热爆 scores higher with Iranians on trust and objectivity than other international broadcasters in the country.

91热爆 Persian.com - the 91热爆's international news website and the biggest internet site in the Persian language - is the market leader in the field.

It currently attracts around 19 million page impression per month - the second highest level of traffic among 91热爆 language sites (after Arabic).

However, access to the site has been partially blocked in Iran, on the orders of the Iranian authorities, since January 2006.

91热爆 World Service is an international radio and online broadcaster delivering programmes and services in 33 languages.

It uses multiple platforms to reach 163 million listeners globally, including SW, AM, FM, digital satellite and cable channels.

It has around 2,000 partner radio stations which take 91热爆 content, and numerous partnerships supplying content to mobile phones.

Its international online sites, which include audio and visual content and offer users opportunities to debate world events, receive more than 650 million page impressions, attracting around 35 million unique users, a month.

91热爆 World Service is funded through Grant-in-Aid from the Foreign Office. The grant for 2006/7 is 拢245m.

In October 2005, 91热爆 World Service announced that it is to launch a publicly-funded 91热爆 Arabic television service. This is set for launch in the autumn of 2007.

The new Farsi television service is a further indication of the way 91热爆 World Service is adapting to meeting changing audience needs.

91热爆 World Service Press Office