91Èȱ¬

Press Releases

91Èȱ¬ and Sky partner to offer access to 91Èȱ¬ iPlayer via Sky Player

Category: New Media
Date: 20.10.2008
Printable version

Joint press release from 91Èȱ¬ and BSkyB

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The 91Èȱ¬ and Sky have announced that 91Èȱ¬ iPlayer can now be accessed via Sky Player, Sky's online TV service.

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The new version of Sky Player includes a series of 91Èȱ¬ branded sections, with listings information and links to all TV programmes on the 91Èȱ¬ iPlayer service.

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Sky Player, which offers users access to live and on-demand content from a range of channel providers, will now also offer access to content from all 91Èȱ¬ television channels.

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91Èȱ¬ programme information for these channels will be listed according to its appropriate Sky Player genre.

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Once viewers select a 91Èȱ¬ programme to view they will be transferred to the 91Èȱ¬ iPlayer site for video playback.

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The announcement further boosts the Sky Player's channel line-up, while enabling the 91Èȱ¬ to reach out to new audiences for online video on demand.

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Griff Parry, Director of On-demand, BSkyB, says: "Access to 91Èȱ¬ content along with improvements to the user experience will further support the ongoing success of Sky Player.

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"The combination of more choice and easier access means Sky Player users will find it even simpler to enjoy a wide range of TV content. The addition of links to content from 91Èȱ¬ channels further demonstrates Sky's role as a leading online aggregator with access to one of the broadest selections of online video."

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Anthony Rose, Head of the Online Media Group, 91Èȱ¬, adds: "We are delighted to be able to offer access to 91Èȱ¬ TV programmes to Sky Player users. This deal further underlines our commitment to reaching new audiences by making 91Èȱ¬ÌýiPlayer available on as many services as possible."

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Sky Player offers thousands of hours of content across movies, sport, entertainment, lifestyle and culture, and documentaries. The service currently offers content from all Sky channels – including Sky1, Sky Sports, Sky Arts, Sky Movies, Sky News and Sky Real Lives – as well as a range of third party brands such as National Geographic, The History Channel and ESPN Classic.

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91Èȱ¬ iPlayer offers more than 400 hours of 91Èȱ¬ TV programmes each week.

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All 91Èȱ¬ iPlayer TV content will be available free to any visitor to the Sky Player service, including non-Sky TV customers.

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About Sky Player

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• Sky Player allows Sky TV customers access to one of the broadest online libraries of content across Movies, Sport, Entertainment, Lifestyle & Culture and Documentaries, all available on-demand, on their PC.

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• The home of Sky TV online, Sky Player offers Sky customers access to free content in line with their core Sky TV subscription, plus some additional content available on a paid-for basis (either pay-per-view or buy-to-own).

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• Significant elements of the service are also available to non-Sky customers on a paid-for basis.

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• Sky Player (as Sky by Broadband) launched in January 2006 and is the largest legal movie download service in Europe. There are hundreds of thousands of unique registered users for the service. The service can be found at: www.sky.com/skyplayer.

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About 91Èȱ¬ iPlayer

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• The 91Èȱ¬ iPlayer is available on PC, Mac, Linux, Virgin Media, Apple iPhone and iPod touch and Nintendo Wii.

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• There have been over 180 million requests to stream or download 91Èȱ¬ TV programmes via 91Èȱ¬ iPlayer since its marketing launch in December 2007.

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• The 91Èȱ¬ exists to enrich people's lives with great programmes and services that inform, educate and entertain. It provides a wide range of distinctive programmes and services for everyone, free of commercial interests and political bias. They include television, radio, national, local, children's, educational, language and other services for key interest groups.

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• The 91Èȱ¬ is financed by a TV licence paid by households. It does not have to serve the interests of advertisers, or produce a return for shareholders.

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MB1

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