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Press Releases
91Èȱ¬ News continues to grow audience
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91Èȱ¬ One's television news bulletins at 6.00pm and 10.00pm have seen significant growth in their audiences according to consolidated audience figures for January to July 2008.
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The period, which has seen major news stories such as the credit crunch, the progress of the Olympic torch and the 91Èȱ¬ presenting live from Zimbabwe (despite being banned), saw more viewers tune than in the equivalent period in 2007.
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The year-to-date average for 91Èȱ¬ News at Ten is 4.87 million (23.4% share).
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The equivalent figures for 2007 were 4.76 million (22.6% share), which is an increase of 110,000 year-on-year.
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This follows an increase in the programme's audience of 300,000 in 2007.
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The average reach of the programme – ie, the number of people who will watch at least three minutes – is 6.4 million.
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91Èȱ¬ News at Six averaged 4.446 million (25.1% share).
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The equivalent figures for 2007 were 4.273 million (24.5% share), an increase of 173,000 year-on-year.
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The average reach of the Six is 5.7 million.
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Craig Oliver, the Editor of 91Èȱ¬ News at Six and Ten, said: "I'm delighted to see that the programmes are doing so well in what is an increasingly competitive market."
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91Èȱ¬ Breakfast News on 91Èȱ¬ One has also seen an increase in its figures and share.
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The year-to-date average for Breakfast is 1.126 million (29.8% share), whilst the equivalent figures for 2007 were 1.044 million (28.7% share).
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This is an increase of 82,000 viewers year-on-year.
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The average reach of 91Èȱ¬ Breakfast is 5.4 million viewers.
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91Èȱ¬ News Publicity
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