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Press Releases
Radio Wales celebrates listener surge
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91Èȱ¬ Radio Wales is celebrating after new RAJAR (Radio Joint Audience
Research Ltd) figures revealed a new surge in listeners to the
national station.
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The figures show impressive gains for Radio
Wales, which introduced a bold new line-up for its weekday
programmes last autumn.
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Radio Wales's weekly reach is now 453,000 (18% of adults in Wales),
a rise of more than 50,000 since RAJAR published its last quarterly
figures.
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The latest figures show 255,000 people listen to the station every day and people are
spending more time listening to programmes.
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On average each Radio
Wales listener tunes in for 11 hours per week, compared to 10 hours
previously.
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Radio Wales's share of total radio listening in Wales
has also increased to 9.6%.
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Popular personality-led programmes including Roy Noble, Jamie Owen
and Louise Elliott and Chris Needs as well as agenda-setting news
shows such as Good Morning Wales, The Radio Wales Phone-In With
Richard Evans and Good Evening Wales have all gained listeners over
recent months.
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The RAJAR figures also show that the station now has more younger
listeners than in 2007 and that Radio Wales is still the most
popular home-grown service in Wales – only UK-wide stations 91Èȱ¬ Radio
2 and 91Èȱ¬ Radio 1 attract more listeners.
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Sali Collins, Editor of
Radio Wales, said: "We're extremely pleased that new audiences in Wales are enjoying
the new schedule on Radio Wales.
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"We had expected an impact on the pattern of listening while
listeners adjusted to the new schedule. However, this is proof that
the new line-up is working with our existing and fresh audiences
alike and we are confident that many more new listeners will enjoy
listening to the station in the future."
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The figures also reveal that 91Èȱ¬ Radio Cymru is holding its ground
with Welsh-language listeners, with 96,000 people tuning in each
day.
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Radio Cymru fans are also spending more time listening each week – they tune in for almost 14 hours each week, the highest level for
more than a year.
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Among Welsh speakers, the station's share of radio listening in
Wales has grown from 15% last quarter to 17% currently.
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In particular, morning and lunchtime programmes have grown bigger
audiences for Radio Cymru, and there has been a new influx of
listeners to the station's popular Saturday afternoon sports
programme Camp Lawn presented by Dylan Ebenezer and Eleri Sion.
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91Èȱ¬ Wales Press Office
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