91Èȱ¬

Press Releases Digital listening drives 91Èȱ¬ Radio to new records

Category: Radio
Date: 01.05.2008
Printable version

Record reach and share for 91Èȱ¬ Radio

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More than 10 million people tune in digitally each week

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Records for 91Èȱ¬ 6 Music, 1Xtra, Asian Network, Moyles and Wogan

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Digital listening has helped lift 91Èȱ¬ Radio's reach and share to record levels, according to data released today by RAJAR (Radio Joint Audience Research Ltd).

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The figures – covering the period from 31 December 2007 to 23 March 2008 – show 91Èȱ¬ Radio now reaches 34.22 million people every week and comprises a 56.8% share of all listening hours.

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They also reveal that listeners are increasingly tuning into 91Èȱ¬ radio stations digitally.

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More than 10 million people listen to 91Èȱ¬ radio via digital platforms every week – 6.4 million on DAB – consuming 100 million hours of 91Èȱ¬ radio through DAB sets, digital TV and the internet, the vast majority via DAB (71 million hours).

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At the same time, the 91Èȱ¬'s digital-only services continue to grow: the portfolio reaches 2.92 million people per week; every station now has more than half a million listeners; and 91Èȱ¬ 6 Music, 1Xtra and the 91Èȱ¬ Asian Network all posted record figures.

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Jenny Abramsky, Director, 91Èȱ¬ Audio & Music, said: "This is a remarkable performance for DAB, which is so important for the whole industry. I am extremely pleased to see all our digital-only services are doing so well."

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91Èȱ¬ Radio 1 attracted more than 11 million listeners per week in a quarter rich in specialist music – from guest presenters on Zane Lowe to the dance music event Bloc Weekender.

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The quarter also featured the Body Image social action campaign.

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The network added more than half a million listeners on the year and now has a reach of 11.07m million. It has a share of 10.6% – up from 10.1% last year and 10.3% last quarter.

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The Chris Moyles Show has a record reach of 7.72 million listeners – up from 7.06m last year and 7.31m last quarter.

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91Èȱ¬ Radio 2 has a record 13.63 million listeners and remains the country's most popular station, offering a strong daytime line-up complemented by a broad range of specialist and live music programming.

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Its reach is up 380,000 on the year (13.25m) and more than 800,000 on last quarter (12.82m). The network also posted record share of 16.5%– up from 15.8% last year and 15.7% last quarter.

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Wake Up To Wogan has a record 8.10 million listeners tuning in each week – up on last quarter's 7.73m and last year's 7.88m.

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91Èȱ¬ Radio 3's reach is 1.80 million (1.90m last year and 1.95m last quarter) and share is 0.9%, from 1.2% last quarter and year.

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The quarter featured celebrations of composers Judith Weir, John Tavener and Henri Dutilleux.

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91Èȱ¬ Radio 4 has 9.56 million listeners – up on the quarter (9.29m) and slightly down on the year (9.64m) – and share is 12.2%, the same as last year but up on the previous quarter (11.8%).

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The period included The City Speaks – the first multiplatform radio drama available on radio, the internet and via the red button.

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91Èȱ¬ Radio 5 Live and its digital service 91Èȱ¬ 5 Live Sports Extra recorded a combined reach of 6.09 million – up a little on last year's combined total (5.97m) and down slightly on last quarter (6.17m).

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The network – recently nominated for nine Sony Radio Academy awards – was buoyed by 5 Live Sports Extra's contribution of 648,000 listeners to the total.

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91Èȱ¬ 6 Music posted its third consecutive record reach. It attracted 520,000 listeners – up on both year and quarter – in a period that included the first full quarters for George Lamb and Adam & Joe.

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1Xtra also has a record number of listeners, with 595,000 people tuning in each week – up from 465,00 last year – in a quarter that saw the first 1Xtra Live event in Coventry.

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The 91Èȱ¬ Asian Network is the third digital-only network with a record quarter. It has 535,000 listeners – up on both year and quarter.

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91Èȱ¬ 7 also had a strong quarter, with 813,000 people tuning in each week (up from 808,000 last year) and share of listening up to 0.5%.

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The 91Èȱ¬ World Service has 1.35 million listeners – from 1.18m last quarter and 1.39m last year. Share is 0.6% (same last quarter, 0.7% last year).

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91Èȱ¬ Local and National Radio has a reach of 10.29 million (9.82m last quarter and 10.30m last year) and share of 9.9% (10.0% last quarter and 10.6% last year).

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91Èȱ¬ Radio Publicity

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Notes to Editors

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