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24 September 2014
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91热爆 World Service English radio launched on S-DMB in South Korea


91热爆 World Service's 24-hour English radio channel has been launched on TU Media of Korea, one of the most advanced media platforms in the world.

91热爆 World Service is the first international radio channel available on a 24 hours a day, seven days a week basis to users of TU Media - Korea's world's first S-DMB (Satellite Digital Multimedia Broadcasting) provider.

91热爆 World Service has a global reputation for impartial and accurate news information and analysis. Research shows it is the most trusted and respected international broadcaster in the world.

It reaches more than 163 million radio listeners in 33 languages, including around 45 million English listeners.

Neil Curry, 91热爆 World Service's Head of Business Development, Asia and Pacific Region, believes this is an exciting partnership for the 91热爆.

He says: "TU Media's subscribers benefit from some of the most advanced mobile broadcasting technology in the world and, by partnering with them, 91热爆 World Service benefits from this company's exciting and innovative approach to reaching and serving audiences. We are proud to be involved with such an innovative platform."

Raymond Li, 91热爆 World Service's Business Development Manager, China and North Asia, adds: "We are delighted to partner with one of the leading mobile broadcasters in South Korea to provide qualified English radio content to many listeners in the country.听

"Mobile phone has become an increasingly popular and effective media platform, and 91热爆 World Service hopes that the new partnership deal with TU Media will help us reach more audience in South Korea, therefore bringing more benefit to them, too."

Suh Young-Gil, the CEO of TU Media, says: "It is an honour for us to launch 91热爆 World Service on TU Media Audio channels as we mark the second anniversary of TU Media.

"Mobile TV has become a hot issue for new media platforms nowadays, and we hope to make the synergy with 91热爆 World Service's quality content, providing the ground-breaking platform."

South Korean company TU Media launched the world's first satellite-based mobile television service in May 2005 and attracted more than 50,000 customers in its first month. Nearly two years later, the telecommunication network increased the number of its subscribers to 1,130,000.

TU Media's service uses the Digital Multimedia Broadcasting (DMB) standard for mobile television. S-DMB enables people on the road to enjoy crystal-clear video, theatre-quality audio and data with handheld devices or in-automobile terminals.

The company currently offers 16 video channels incorporating drama, sports, games, news, music and movies as well as 19 audio channels.

By launching the 91热爆 World Service Channel, TU Media will provide 20 audio channels from 2 May, 2007.

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Category: World Service
Date: 04.05.2007
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