91Èȱ¬

91Èȱ¬ THREE Autumn 2006

91Èȱ¬ THREE Cross Platform

Red Button

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91Èȱ¬ THREE is innovating across digital platforms in a way the market isn't – the Red button is alive and kicking on 91Èȱ¬ THREE. It:

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• Offers viewers choice and control over live contemporary music events. In 2005, the Glastonbury multiscreen attracted 1.1 million viewers.

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• Provides gigs on near demand – in a unique TV tie-in with 91Èȱ¬ Radio 1, 91Èȱ¬ THREE hosted the station's Big Weekend under the Red button, along with gigs from the Red Hot Chili Peppers and T in the Park attracting an audience of 1.1 million.

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• Gives backstage passes to comedies – the Red button service on the second series of Little Britain attracted 1.4 million viewers.

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Internet

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91Èȱ¬ THREE is setting trends for the rest of the market:

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• In 2006, 91Èȱ¬ THREE launched Funny Hunt on bbc.co.uk/bbcthree – a user-generated comedy competition to find the next big comedy talent, attracting hundreds of entries.

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• It became the first channel in the world to première programmes on the internet with The Mighty Boosh – there were 668,077 requests to view.

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• There have been over three million requests, to date, to see 91Èȱ¬ THREE comedies via bbc.co.uk/bbcthree.

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• For the long-running Two Pints Of Lager And A Packet Of Crisps there were 90,000 broadband requests weekly.

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• For the first series of Tittybangbang, the total number of requests across the series online was 373,179.

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• On average, the website has more than 500,000 unique users a month. Peak traffic to the site is at 9.00pm.

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Mobile

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91Èȱ¬ THREE is making moves onto mobile phones:

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• 91Èȱ¬ THREE launched its mobile WAP site in July 2006 to coincide with the new series Rob Brydon's Annually Retentive. The site offers exclusive content related to the show.

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91Èȱ¬ THREE CROSS PLATFORM:

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