Category: Radio
Date: 05.05.2005
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Record reach for 1Xtra, 6 Music and 91Èȱ¬ 7
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Radio 1 up in reach and share
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Record share for Radio 2
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91Èȱ¬ Radio has seen a growth in both share and reach according to figures released today by RAJAR (Radio Joint Audience Research).
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The 91Èȱ¬ now commands a 54.2% share, more than 10% ahead of Commercial Radio's (43.8%), up both on the year (52.6%) and the quarter (54%).
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Reach at 32.54 million is also up on the year (32.38m) and the quarter (32.49m) and over 1.5 million ahead of Commercial Radio (30.98m).
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Jenny Abramsky, Director of 91Èȱ¬ Radio & Music, said: "In a strong quarter for 91Èȱ¬ Radio, I am particularly pleased with the performance of our digital services.
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"In a lively digital market place growing numbers of listeners are discovering and enjoying our unique offering of music and speech."
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91Èȱ¬ Radio 1's listeners in the 15+ age group are nudging 10 million (9.96m), up on the year (9.85m) and the quarter (9.93m).
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Share at 8.4% is also up on the year (7.6%) and the quarter (8.2%).
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Chris Moyles saw his audience grow by a quarter of a million on the year.
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Radio 1 figures for the age 4+ audience are 12.08m, stable on the year and quarter. Share is 8.7%, also stable on the quarter and up on the year (8.0%).
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91Èȱ¬ Radio 2's reach is 13.33m, up on the year (12.9m) and the quarter (13.31m).
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The station has set another record with its share which now stands at 16.5% (15.3% last year, 16.4% last quarter).
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Terry Wogan, Ken Bruce, Jeremy Vine, Steve Wright and Johnnie Walker all achieve record reach.
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91Èȱ¬ Radio 3's audience has dipped just below 2 million (1.99m) compared with last year's record 2.29m and last quarter's 2.1m.
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Share is stable at 1.2% (1.2% last year, 1.3% last quarter).
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91Èȱ¬ Radio 4's reach at 9.26m is down slightly on the year (9.37m) and the quarter (9.41m).
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Share is strong at 11.4%, up on the year (11%) and stable on the quarter (11.5%).
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91Èȱ¬ Radio Five Live, which reports a combined reach and share with the incremental digital service Five Live Sports Extra, has a reach of 6.18m, down on last year (6.52m) but up on the quarter (6.05m).
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Share follows a similar pattern at 4.6%, down on last year's 5.1% but up on last quarter's 4.4%.
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91Èȱ¬ Local and National Radio's reach is 10.19m, down on the year (10.65m) but stable on the quarter 10.24m).
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Share is 10.8%, slightly down on the year (11.1%) and the quarter (11%).
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The 91Èȱ¬'s digital radio services continue to establish themselves and 91Èȱ¬ 7, 6 Music and 1Xtra all obtained record reach.
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91Èȱ¬ 7's reach is over the half million at 556,000, a huge leap on last year (398,000) and last quarter (391,000).
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It now has a share of 0.3% up from 0.1% last year and 0.2% last quarter.
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91Èȱ¬ 6 Music has a reach of 311,000, compared with 187,000 last year and 238,000 last quarter. Share has grown to 0.2% compared with the previously recorded 0.1%.
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91Èȱ¬ 1Xtra's audience has grown to 351,000 compared with 263,000 last year and 288,000 last quarter. Share is unchanged at 0.1%.
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The 91Èȱ¬ Asian Network's reach is 443,000, up on last year's 383,000 but down on last quarter's record 535,000. Share is 0.2%, down on the year and the quarter (0.3%).
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The 91Èȱ¬ World Service has a reach of 1.15m compared with 1.32m last year and 1.27m last quarter, and a share of 0.5% compared with 0.6% last year and last quarter.
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| Weekly reach - 91Èȱ¬ Radio |
| Reach in thousands |
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| Ìý |
Mar 04 |
Dec 04 |
Mar 05 |
| All 91Èȱ¬ |
32,381 |
32,490 |
32,543 |
| All 91Èȱ¬ Network Radio |
28,239 |
28,429 |
28,614 |
| Radio 1 |
9,848 |
9,926 |
9,957 |
| Radio 2 |
12,902 |
13,305 |
13,331 |
| Radio 3 |
2,290 |
2,100 |
1,988 |
| Radio 4 |
9,372 |
9,406 |
9,262 |
| Radio Five Live |
6,476 |
5,981 |
6,134 |
Radio Five Live (including
Sports Extra) |
6,521 |
6,052 |
6,178 |
| 91Èȱ¬ Local / Regional |
10,648 |
10,243 |
10,191 |
| Weekly reach - 91Èȱ¬ Radio |
| Reach in thousands |
Ìý |
Ìý |
Ìý |
| Ìý |
Mar 04 |
Dec 04 |
Mar 05 |
| Five Live Sports Extra |
369 |
343 |
414 |
| 91Èȱ¬ 6 Music |
187 |
238 |
311 |
| 1Xtra |
263 |
288 |
351 |
| 91Èȱ¬ 7 |
398 |
391 |
556 |
| 91Èȱ¬ World Service |
1,315 |
1,273 |
1,148 |
| 91Èȱ¬ Asian Network |
383 |
535 |
443 |
| Audience share - 91Èȱ¬ Radio |
| Ìý |
Ìý |
Ìý |
Ìý |
| Ìý |
Mar 04 |
Dec 04 |
Mar 05 |
| All 91Èȱ¬ |
52.6% |
54.0% |
54.2% |
| All 91Èȱ¬ Network Radio |
41.5% |
43.0% |
43.4% |
| Radio 1 |
7.6% |
8.2% |
8.4% |
| Radio 2 |
15.3% |
16.4% |
16.5% |
| Radio 3 |
1.2% |
1.3% |
1.2% |
| Radio 4 |
11.0% |
11.5% |
11.4% |
| Radio Five Live |
5.1% |
4.3% |
4.6% |
Radio Five Live (including
Sports Extra) |
5.1% |
4.4% |
4.6% |
| 91Èȱ¬ Local / Regional |
11.1% |
11.0% |
10.8% |
| Audience share - 91Èȱ¬ Radio |
| Ìý |
Ìý |
Ìý |
Ìý |
| Ìý |
Mar 04 |
Dec 04 |
Mar 05 |
| Five Live Sports Extra |
0.1% |
0.1% |
0.1% |
| 91Èȱ¬ 6 Music |
0.1% |
0.1% |
0.2% |
| 1Xtra |
0.1% |
0.1% |
0.1% |
| 91Èȱ¬ 7 |
0.1% |
0.2% |
0.3% |
| 91Èȱ¬ World Service |
0.6% |
0.6% |
0.5% |
| 91Èȱ¬ Asian Network |
0.3% |
0.3% |
0.2% |
