Category: Radio;
Radio
1
Date: 21.10.2004
Printable version
Moyles adds a million
Radio 1 back over 10 million
Reach up for 1Xtra, 6 Music, 91Èȱ¬ 7 and Five Live
Sports Extra
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More people are listening to 91Èȱ¬ Radio and they are
listening for longer, according to figures released today (21 October
2004) by RAJAR (Radio Joint Audience Research Ltd).
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The figures - which cover the period 21 June to 12 September
- show the 91Èȱ¬ to have a share of 54.4% compared with Commercial Radio's
43.7%.
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The 91Èȱ¬'s share reflects growth on the year (51.8%)
and on the previous quarter (53.1%).
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The 91Èȱ¬'s reach is also up at 32.5 million compared
with Commercial Radio's 31 million.
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Again, the 91Èȱ¬ figures are up on the year (31.79m) and
the quarter (32.4m).
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Jenny Abramsky, Director, 91Èȱ¬ Radio & Music, said:
"In a week in which Tim Gardam's review of the 91Èȱ¬ Digital Radio
services recognised their distinctiveness, and that they have been 'instrumental
in driving digital take up', I am glad to see healthy growth in our
digital only services.
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"All in all this is a strong quarter for 91Èȱ¬ Radio."
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Radio 1 saw the results of its schedule changes
with an upturn in both reach and share.
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The 15+ audience rose above the 10 million figure again
(10.04m) compared with 9.85 million last year and 9.73 million last
quarter.
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Share at 8.6% is up on the year (8%) and the quarter
(8.3%).
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The figures for the audience aged 4+ are 12.23 million
(compared with 11.5m last quarter and 11.8m last year) and share amongst
this age group is 9.1% (8.5% last quarter, 8.1% last year).
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On the Breakfast Show, Chris Moyles has an audience
of 6.1 million aged 15+ and 7.4 million aged 4+, up over 1 million.
These are the highest figures for three years.
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Radio 2's reach at just over 13 million (13.06m)
was down on last quarter's record figures (13.43m) but still up over
half a million on last year (12.48m).
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Share too dipped slightly on the quarter (16.1%) compared
with (16.2%) but is up on the year (15%).
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Radio 3's reach at 2.07 million is up slightly
on the quarter (2.02m) but down on the year (2.2m).
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Share at 1.1% is unchanged from last month and stable
on the year (1.2%).
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Radio 4's reach is 9.42 million down on the quarter
(9.5m) and on the year (9.53m).
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Share at 11.3% is up on the quarter (11%) and stable
on the year.
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Radio Five Live, which now records a combined
reach with its digital service Five Live Sports Extra, has a
reach of 6.47 million, up on the quarter (6.15m) and the year (5.79m).
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Share at 5% is also up on the quarter (4.5%) and the
year (4.3%).
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The 91Èȱ¬'s Local and National Radio's reach is
9.93 million, down slightly on the quarter (10.2m) but stable on the
year (9.96m).
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A strong share at 10.9% is unchanged on the quarter
and the year.
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The 91Èȱ¬'s digital services have now been recording figures
for a full year.
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Five Live Sports Extra has a solo reach of 424,000
compared with 415,000 last quarter and 312,000 last year. Its share
is unchanged at 0.1%.
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91Èȱ¬ 6 Music has a reach of 228,000 (200,000 last
quarter, 154,000 last year) and its share is 0.2%, up on the previous
0.1%.
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1Xtra has 312,000 listeners (293,000 last quarter,
331,000 last year) and share has also risen to 0.2% from 0.1%.
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91Èȱ¬ 7 has 404,000 listeners (388,000 last quarter,
236,000 last year) and share at 0.2% is steady on the quarter.
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The 91Èȱ¬ World Service has 1,365,000 listeners
(stable on the quarter, 1,367,000, and down slightly on the year, 1,411,000).
Share is 0.6%, unchanged from last quarter, 0.7% last year.
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The 91Èȱ¬ Asian Network has 473,000 listeners (493,000
last quarter, 495,000 last year) and a share of 0.4% (0.3% last quarter,
0.4% last year).
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Weekly Reach - 91Èȱ¬ Radio
(figures in thousands)
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|
|
Sep 03
|
June 04
|
Sep 04
|
|
All 91Èȱ¬
|
31,790
|
32,395
|
32,514
|
|
All 91Èȱ¬ Network Radio
|
27,890
|
28,563
|
28,643
|
|
Radio 1
|
9,851
|
9,725
|
10,042
|
|
Radio 2
|
12,477
|
13,432
|
13,060
|
|
Radio 3
|
2,214
|
2,021
|
2,072
|
|
Radio 4
|
9,525
|
9,508
|
9,422
|
|
Radio Five Live
|
5,716
|
6,086
|
6,398
|
|
Radio Five Live (incl Sports
Extra)
|
5,793
|
6,151
|
6,472
|
|
91Èȱ¬ Local/Regional
|
9,955
|
10,197
|
9,928
|
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Weekly Reach - 91Èȱ¬ Radio
(figures in thousands)
Ìý
|
|
Sep 03
|
June 04
|
Sep 04
|
|
Five Live Sports Extra
|
312
|
415
|
424
|
|
91Èȱ¬ 6 Music
|
154
|
200
|
228
|
|
1Xtra
|
331
|
293
|
312
|
|
91Èȱ¬ 7
|
236
|
388
|
404
|
|
91Èȱ¬ World Service
|
1,411
|
1,367
|
1,365
|
|
91Èȱ¬ Asian Network
|
495
|
493
|
473
|
Ìý
Audience Share - 91Èȱ¬ Radio
Ìý
|
|
Sep 03
|
June 04
|
Sep 04
|
|
All 91Èȱ¬
|
51.8%
|
53.1%
|
54.4%
|
|
All 91Èȱ¬ Network Radio
|
40.9%
|
42.2%
|
43.5%
|
|
Radio 1
|
8.0%
|
8.3%
|
8.6%
|
|
Radio 2
|
15.0%
|
16.2%
|
16.1%
|
|
Radio 3
|
1.2%
|
1.1%
|
1.1%
|
|
Radio 4
|
11.3%
|
11.0%
|
11.3%
|
|
Radio Five Live
|
4.2%
|
4.5%
|
4.9%
|
|
Radio Five Live (incl Sports
Extra)
|
4.3%
|
4.5%
|
5.0%
|
|
91Èȱ¬ Local/Regional
|
10.9%
|
10.9%
|
10.9%
|
Ìý
Audience Share - 91Èȱ¬ Radio
Ìý
|
|
Sep 03
|
June 04
|
Sep 04
|
|
Five Live Sports Extra
|
0.1%
|
0.1%
|
0.1%
|
|
91Èȱ¬ 6 Music
|
0.1%
|
0.1%
|
0.2%
|
|
1Xtra
|
0.1%
|
0.1%
|
0.2%
|
|
91Èȱ¬ 7
|
0.1%
|
0.2%
|
0.2%
|
|
91Èȱ¬ World Service
|
0.7%
|
0.6%
|
0.6%
|
|
91Èȱ¬ Asian Network
|
0.4%
|
0.3%
|
0.4%
|
