91Èȱ¬

C91Èȱ¬ changes the face of Saturday mornings

C91Èȱ¬ promises a magical start to the weekend when The Mysti Show joins C91Èȱ¬'s exciting new Saturday morning line-up this spring.

The Mysti Show is a ground-breaking mix of drama and entertainment and features Mysti who is half-human and half-fairy and is torn between her two worlds.

Each week Mysti and her friends Rick, Ella and Ollie explore life in both worlds, dealing with the universal ups and downs of growing up.

Adding comedy to the concoction - and premiering on children's TV - is stand-up comedian James Campbell whose unique brand of ingenious humour guarantees some Saturday morning rib-tickling.

The Mysti Show is just part of a new line-up for Saturday mornings on C91Èȱ¬. As promised, The Saturday Show returns, but with a new look and a new line-up.

Popular C91Èȱ¬ stars Angellica Bell and Jake Humphrey join Simon Grant to kick off the morning with a format that puts children at the heart of the show.

To round up the morning, C91Èȱ¬ star Fearne Cotton continues to host Top of the Pops Saturday, Top of the Pops' sister show, exclusive to C91Èȱ¬.

The show gives an insight into the world of pop, looks at what it takes to make it in the music business, along with performances, confessions and top tips from the hottest acts.

Dorothy Prior, Controller C91Èȱ¬, says: "I'm really excited about this new line-up for Saturday mornings. Dick & Dom in da Bungalow caused a stir when it launched on 91Èȱ¬ ONE and I hope our latest schedule will do the same.

"I believe these different formats offer an exciting and entertaining start to the weekend that's specially-tailored for our young audiences."

The new Saturday morning line-up will go out on The C91Èȱ¬ Channel and 91Èȱ¬ ONE from spring.

Other highlights this season include:

C91Èȱ¬

Busted Special; Nelly Nut; Fergus McPhai and Tiny and Mr Duk's Huge Show.

CBeebies

Bob The Builder Special; Tikkabilla and Bobinogs.

Dick & Dom in da Bungalow will return to C91Èȱ¬ in the autumn.

Notes to Editors

1. The role of Mysti is played by Laura Aikman. Rick is played by Oliver Mason.

The Mysti Show is produced by Mystical Productions for C91Èȱ¬.

2. The Saturday Show is a C91Èȱ¬ Scotland production.

3. Almost two years on from launch it is a strong picture for the 91Èȱ¬ digital children's channels:

• Across February 2004 The C91Èȱ¬ Channel had its highest average audience ever, with 34,000 viewers.

Audiences to The C91Èȱ¬ Channel continue to show significant year on year improvement, with the channel in January 2004 taking double the audience of the previous year and placing C91Èȱ¬ at third place in the digital children's market across its own airtime (behind CBeebies & Boomerang).

• The CBeebies channel has maintained its first place position year-on-year with a 6.2% share amongst children in digital homes across its own air time.

At 4.4%, the C91Èȱ¬ Channel has established itself in children's viewing repertoire.