Irn-Bru maker to launch energy drink
- Published
Soft drinks firm AG Barr is to launch a new Irn-Bru energy drink in the summer.
Sugar and sugar-free variants of Irn-Bru Energy will be available in shops across Scotland, Ireland and the north of England from 1 July.
The Cumbernauld-based firm said the brand-new formula would "combine the iconic flavour of Irn-Bru's top secret essence with the taurine, caffeine, B vitamins and taste of an energy drink".
It will contain 32mg of caffeine per 100ml.
Barr said the proportion of caffeine was "roughly the same as a medium latte from high street coffee chains".
Marketing director Adrian Troy said: "Energy drinks are a really fast-growing, exciting market and we're confident Irn-Bru Energy will wake up and shake up energy drink fans in Scotland and beyond."