Glasgow Commonweath Games wins its first major sponsor
- Published
Games organisers are seeking commercial revenue of about £100m
The first major sponsor for the 2014 Commonwealth Games in Glasgow has been revealed.
Swiss watchmaking brand Longines has become the first official partner for the games in a deal worth about £5m.
Longines already sponsors high-profile events in sports including tennis, skiing and horseracing. The company will look after timing, scoring and results in Glasgow.
The Glasgow 2014 organisers have to secure £100m in commercial revenue.
The "tier one" sponsorship from Longines is the first of several major agreements being sought by games organisers.
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