91Èȱ¬

Groove Armada are launching their new album Black Light with the first ever gig inside 91Èȱ¬, the virtual world for PS3.

Users, who appear as avatars, will be able to watch the video by visiting the Presentation Podium area.

91Èȱ¬ has previously been used to promote movies and video games, including the recent launch of Call of Duty: Modern Warfare 2.

The service became available to PS3 owners as a public beta in December 2008.

Since then, according to Sony, more than eight million users have created accounts.

However, it is not the first 3D virtual world to act as a concert venue.

Second Life, which has around 16 million registered users, has played host to 80s stars Duran Duran and rapper Talib Kweli.

There is even a tribute band - U2 in SL - who have lookalike avatars and play the band's songs.

Groove Armada's Black Light is their first studio album in two years.

The duo say it will show a "darker" side of their music.