91Èȱ¬

The Space

Arts Council England and the 91Èȱ¬ are working in partnership to create The Space – an experimental digital arts media service and commissioning programme that could help to transform the way people connect with, and experience, arts and culture.

Launching in May and running until the end of October 2012, this pop-up service will challenge artists, arts and cultural organisations to collaborate with each other and with partners to capture and create a wealth of cultural experiences, drawing on the richness of the summer of arts of the Olympic year.

Arts Council England is providing commissioning grants for artists, arts and cultural organisations to create work to be shown in The Space through its strategic digital innovation funds. The 91Èȱ¬ will contribute significant support, providing the technology solution that will enable the arts, for the first time, to sit seamlessly together across the four key platforms of the digital media age: PC, mobile, tablet and connected TV. In addition the 91Èȱ¬ will mentor successful applicants – particularly smaller organisations – through the creative process, with training and guidance where appropriate.

will showcase work led and created by the arts and cultural sector, presenting that work in new, surprising and connected ways. The Space aims to re-imagine how arts, culture and media can collaborate and explore ways to make new experiences for audiences in the UK.

Alan Davey, Chief Executive of Arts Council England, says: “Embracing the potential of digital technology is essential to achieving the Arts Council’s mission of ‘Great art for everyone’. This intervention, made possible through the amazing support of the 91Èȱ¬, is quite possibly our boldest step to date towards enabling that to happen.”

NP