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Publication date: May 2019
Authors: Yin Min Htun, Muk Yin Haung Nyoi, Anna Colquhoun and Nicola Bailey
Overview: Funded by the Livelihoods and Food Security Fund (LIFT), Yay Kyi Yar (Towards Clearer Waters) is a weekly magazine radio show in Myanmar which aims to equip people with effective financial management knowledge and tips. The show includes real life stories, expert financial advice, and skits from U U Pike San (鈥楳r Money鈥�) 鈥� an engaging character who offers practical tips and advice throughout the show.
This research briefing showcases how in-depth formative research with audiences was used to shape the content of the radio show. It also demonstrates the impact the show had on audiences, based on a large-scale nationally representative survey of 3000 respondents in Myanmar conducted in 2018.