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Publication date: March 2017

Authors: Anna Godfrey

Overview: 

Conducted in rural and urban sites in Bangladesh, the study investigated the short-term effects of watching two of our health focussed TV programmes on women’s knowledge and behavioural intent – two key drivers of behaviours – around key maternal and neonatal practices.

In brief, compared to a control group that watched a non-health drama and a non-health discussion show, we found that watching , independently or in combination, positively affected both these two drivers, and that exposure both the health drama and complementary discussion show had a greater effect. The study therefore demonstrated the power of media-delivered health interventions with multiple communication strands.